Profiling an Non Government Organization (NGO) Essay

Profiling an Non Government Organization (NGO) - Essay Example This essay describes the People for Ethical Treatment of Animals organisation (PETA), that is the largest organization in the world fighting for animal rights. PETA was founded in USA in the year 1980, by Ingrid E. Newkirk. Today, the researcher states that it has affiliates in France, Netherlands, India, United Kingdom, Germany and over 15 countries in the Asia-Pacific region. The organisation aims at the welfare of animals. It intervenes in areas where animals suffer. The mission of PETA is to focus on four key issues where animals suffer the most, including laboratories, clothing trade entertainment industry, factory farms and domesticating environments. The researcher also discusses the controversies as strategies that PETA used recently. People for Ethical Treatment of Animals have been using civil disobedience and controversies as a strategy to attain public attention and attract government interventions. For Instance, the campaigns of People for Ethical Treatment of Animals in cluded nudity. The naked campaign which began few years ago saw participation from celebrities like Pamela Anderson, Christy Turlington, Todd Oldham Marcus Schenkenberg and Kim Basinger. A very interesting public education propaganda that People for Ethical Treatment of Animals could introduce was the awareness campaigns on pet animals that was also mentioned in the essay. In conclusion, the researcher suggests challenges of the organisation, such as funding and the sustained availability of contributions.